New Lanark One of Top 20 Visitor Attractions in Scotland 2014!
CAVLP partner, New Lanark World Heritage Site, ranked 16th in ASVA's 'Top 20 Visitor Attractions 2014
New Lanark World Heritage Site ranked 16th in ASVA's 'Top 20 Visitor Attractions 2014' based on visitor numbers. New Lanark are delighted to report that the site saw a 20% increase in visitors on 2013, with an estimated 357,500 people visiting the World Heritage Site. What's more, the creation of Clyde and Avon Valley Landscape funded Clearburn Natural Play and Picnic Area has been cited as contributing to increased visitor numbers!
The ranking comes from the Association for Scottish Visitor Attractions (ASVA) 2014 Annual Visitor Trend Report. The results showed a bumper year for tourism in Scotland, with a record number of visits being made to Scotland's visitor attractions in 2014. Research within the report shows an increase of 6.1% in visits on 2013. Analysis of statistics submitted by over 250 of the organisation’s member sites confirms that 27,141,519 visits were made to visitor attractions across Scotland in 2014, a rise of 6.1% on 2013 figures.
The number of Scottish sites attracting over 1 million visits doubled to six in 2014, compared with three in 2013.
For the fourth year, the National Museum of Scotland was the most visited attraction with 1,639,509 visits recorded (free entry). Edinburgh Castle was once again the most visited paid for attraction with 1,480,676 visits.
The increase at New Lanark was helped by a number of new initiatives including the opening of Clearburn Natural Play & Picnic Area and the opening of the new Mill Shop. During 2014 New Lanark also implemented a full events, exhibitions & talks programme with the aim of encouraging more people to visit New Lanark - and discover that there really is something for everyone on site.
The greatest increase in visitors at New Lanark was seen in October/November during the exhibition of the Great Tapestry of Scotland. This popular exhibition drove over 13 thousand visitors to the site, and had a positive impact on cross-site spend within the Mill Shop and Mill Café. December was the busiest month onsite, with nearly 9 thousand visitors attending the annual ‘New Lanark Christmas Experience’.
Jane Masters, New Lanark Heritage Manager says, "New Lanark will be continuing a full events programme in 2015, and looks forward to exciting new events including ‘Live at New Lanark’ in June, the ‘2015 Book Festival’, ‘Halloween Spook-tacular’ in October, and a still-to-be-announced ‘special winter exhibition’ in November. We'd urge everyone to keep an eye on our website www.newlanark.org for all of our latest news and events. By visiting us you could help us reach ASVA’s Top 10 in 2015!"